This year, BEYOND OCTOBER : THINK PINK LIVE GREEN, will be held on October 26th at the Dubai International Arts Centre 11 am to 8 pm
Manju Ramanan, Founder of the Beyond October Cancer Campaign
In a world full of entertainment events, it is always a gratifying challenge to venture into an event that inspires and empowers all. The Beyond October Cancer Campaign that I started in 2014 is just that. A platform for cancer warriors to narrate their stories, the campaign brings to light various stories on women who have suffered and fought breast cancer. It started with the venue being the Beauty Connections Spa, followed by Danube Home, Radisson Blu, Deira, Crowne Plaza, Dubai Marina and Gargash Hospital, Dubai.
This year, it is called Beyond October: Think Pink, Live Green, and is a campaign that continues to raise awareness about breast cancer but also champions sustainable living – a dual call to action that intertwines health and wellness with environmental consciousness.
Beyond October: Think Pink, Live Green will be hosted at the Dubai International Arts Centre (@diacjumeirah), where attendees will be welcomed to an eco-souq presented by @your.eco.souq. 11 am onwards The event will feature eco-friendly products, promoting green living and the importance of sustainability in everyday life.
Guddi Bajaj, Founder Innara
Innara is supporting Beyond October: Think Pink, Live Green as their CSR initiative and they will have pottery classes at the event for attendees to express their unique sensibilities. Guests can also participate in pottery workshops led by @innaradxb, where they can engage in a creative, hands-on activity that serves as a reminder of the beauty of earth-friendly practices.
Barkha Bahirwani, Founder Your Eco Souq
Your Eco Souq, a souq of eco friendly products will support the event making a case for sustainability and clean living. Guddi Bajaj, Founder, Innara and Barkha Bahirwani, have been active partners to enhance Beyond October ‘s initiative.
The Beyond October Cancer Campaign at Gargash Hospital, 2023
We have been supported by several media partners that include the Zee Group, Talk 100 FM, Khaleej Times Newspaper and WKND Magazine. From India we have been supported by The Glitz, spearheaded by Sumita Chakraborty. ” As a proud media partner for Beyond October: Think Pink, Live Green,TheGlitz is deeply honored to contribute to this noble cause. At TheGlitz, we believe in more than just covering stories – we believe in creating impact and standing behind initiatives that promote positive change in society.” says Sumita.
“TheGlitz has always strived to use its platform for social good, championing causes that elevate the conversation around issues like women’s health, wellness, and sustainability. Our involvement in Beyond October is not just a collaboration; it’s a commitment to supporting cancer warriors and advocating for healthier, greener lifestyles.” she adds.
The Can Defeat Cancer Awareness in 2022 at Crowne Plaza, Dubai Marina
Playfield Entertainment has supported the campaign with its podcast and the Cochin Harbour group has come on board as the food and beverage partner.
The FeminaME4Cancer Campaign at the Beauty Connections Spa
The event’s focus on sustainability not only supports breast cancer awareness but also encourages attendees to think holistically about how the choices they make—whether in food, fashion, or daily habits—can contribute to a healthier planet and a healthier self.
BOLLYWOOD CELEBRITIES SUCH AS KALPANA IYER, TAHIRA KASHYAP KHURRANA AND TAAHA SHAH HAVE SUPPORTED THE CAMPAIGN
As we look forward to the events at Dubai International Arts Centre, we urge everyone to take part in this transformative experience. The campaign promises a beautiful blend of cultural celebration, heartfelt tributes, and meaningful engagement, making it an event that is not only memorable but also deeply impactful.
